E-commerce, also known as electronic commerce, refers to the buying and selling of goods and services through the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
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Given below is the list which you should definitely add to your marketing strategy –
1. Optimize Your Site for Search
Search engine optimization (SEO) is an essential part of marketing and you would definitely want to ensure that both your site and all of your individual product pages are fully stuffed with the exact keywords your audience is probing for.
You should have good research on keywords and then use them as they can lead your business to much more engagement.
2. Include Reviews on Pages
Reviews play a very important role in sales and customer engagement. It is better to have a bad review than no review as it shows that you are being noticed by the people. But yes of course you should improve your content quality if you are having more bad reviews in your review section. People tend to buy products after going through the reviews of the other customers for their satisfaction.
There are a lot of plugins that make it easy to upload customer reviews.
3. Market on Social Media
Social media marketing is free and an excellent way to build a healthy relationship with potential customers. According to me, Facebook, Instagram, and Pinterest are the platforms that e-commerce businesses should be focusing on more.
Also, make sure you are focusing more on customer engagement than a promotion of your product. And do not forget to reply to any of your customer’s queries as this can leave a bad impression of your company.
You may Read: Career Opportunities on Digital Marketing in India 2021
4. Collaborate with the Influencers
Choose the influencer who fits your business type and has a high chance of getting you more engagement as they have lots of followers and people look up to them. This may not be a cheap investment but a good way to expand the reach.
Some of them may expect pay while some may ask for products. So you should definitely go for it, It’ll be worth it.
5. Start your Email Marketing
Email marketing is highly effective, so do not underestimate it. It is the foundation part of eCommerce marketing. With the help of great visuals and copywriting, you can provide targeted suggestions, product announcements and discount offers to the interested and potential audience.
Personalize your Email wherever possible. Add user names to the subject, or send automatically customized recommendations according to your past purchases along with segmented email lists.
A case state that automated personalized emails had a 75% higher open rate than those which lacked personalization.
6. Create an Instagram marketing profile
Instagram has become one of the best and most engaging platforms at current. It is a highly visual platform with images and videos mostly emphasized on. The high engagement of users with the brands makes it the ideal solution for E-commerce businesses.
All you need to do is make an Instagram Business Account. Some esteemed stores on Instagram can even create actual shoppable posts where they tag products along with the price in the picture.
When the customer clicks, he/she gets the basic information about the product and then makes a purchase with another click.
If this isn’t available, you can use third-party tools like Have2Have. It, which is similar but through a profile link.
About the author –
Punam Singh – I am the writer of the above blog. I have been writing content on trendy marketing topics for a long time and I hope this blog helps you in various ways. Choosing an agency is always complicated, so as an expert I would advise you to check www.prolearnings.com and watch your business thrive. Best of Luck.
ProLearnings
Address: 16, Gangadhar Babu Lane Near Central Metro Station, Bowbazar
Kolkata
West Bengal
700012
Phone: 091633 63931
www.prolearnings.com
